THE KELVIN SLUSH CO. STORY
We make organic frozen cocktails.
Today, Kelvin Slush Co. is the maker of the first & only organic frozen cocktail mix. Our award-winning base flavors make it easy for restaurants and bars to craft recipes for almost any cocktail in frozen form. And Kelvin is now the leading frozen cocktail mix at premier restaurants & bars around the country.
But that is a long way from where we started.
Kelvin co-founders Alex Rein & Zack Silverman, met on their first day of work at a law firm in New York City and became fast friends. Amongst other things, Alex & Zack bonded over their mutual dislike of actually being lawyers, and their childhood love of slushies, Slurpees and all manner of other frozen beverages. One day Alex & Zack got to talking about how the frozen drinks they grew up with are made with all kinds of ingredients they didn't really want to drink.
And so gave way to an idea that was called "crazy" and "nuts" (and other language we'd rather not repeat) by more than a few family and friends. But being the slush lovers they are they decided to quit their jobs and start a company that makes premium, all-natural slushes.
It started with two friends & a love of slush.
So in 2010 we built a big blue Kelvin Slush truck, & hit the streets of NYC.
Our slush truck started as a rickety 1975 Chevy mail truck. With a little help from friends, we turned it into the Kelvin Slush Co. truck, serving premium, non-alcoholic frozen drinks on the streets of New York City.
People loved it. In our first year, we won the Vendy Award for Best Food Truck and earned praise from outlets like CNN, New York Times, Business Insider, the Village Voice and many more. We also built a loyal following at events like Smorgasburg and Brooklyn Flea.
Of course, customers often brought their own “add-ons” to spike their slushies. We can’t say we blamed them.
So in 2012, we started partnering with bars and restaurants across NYC to craft all-natural frozen cocktails. Today, Kelvin cocktails are served in hundreds of spots across the U.S. and Canada.
The original truck may be gone (RIP), but it still holds a special place in our hearts. Well… mostly.
